india & pak - where are they headed?

in an extension to my last post, i was wondering yesterday evening, even when the educated masses want peace between india and pakistan, and uneducated masses want their respective bread, what exactly is making friction last?

why can't money dissolve the issues here? india and states were not on very friendly terms while india-pak war of '71. but now the power of money [read outsourcing] is such that even the new president elect has back-tracked on his manifesto.

then why can't money heal the india-pak difference. it can. but the point is some forces might be against it.

i have not researched in depth at all. just picked up some tokens of information from webpages of india and pakistan on cia's website. and my observation goes:-

one of the top import products for india is chemicals which is one of the top export products for pakistan. one of the top export products for India is petroleum products which is one of the top import products for pakistan. but none figure in the top importer or exporter list of either.

let alone these, there is a huge traditional trade potential, for example bollywood and tv [saas bahu sops], tourism in northern india & pakistan and industries which i can't imagine or fathom. and market potential/risks run in bilions of rupees [probably dollars]

so why would those who are currently exporting worth billions of dollars to india and pak want them to choose each other as trade partners [which probably would be cheaper because of proximity in terms of distance and culture, hence costs]? and then there are industries as big as arms and ammunition which are at risk losing a huge market in case of peace between the two countries.